STADA
Nationwide Marketing Solutions Backed by 30 Years of Expertise
Luzon Store Openings Support: A Milestone Achieved Through Teamwork
From new Luzon store openings to pharmacy activations across Visayas and Mindanao — the STADA team delivers merchandising excellence, customer engagement, and award-winning brand execution.
Accord-Aces, Inc.
"Together, we didn't just open new stores — we opened new opportunities to better serve our communities and strengthen our commitment to excellence."
01 A Successful Beginning
The successful opening of our new stores across Luzon marks another significant milestone in our continued commitment to delivering quality products, outstanding customer service, and operational excellence. These store launches represent more than business expansion — they reflect the collective dedication, professionalism, and teamwork of everyone involved.
From meticulous planning and coordination to on-site execution and post-opening support, every team member played an essential role in ensuring a smooth and successful launch. Through collaboration, accountability, and a shared commitment to excellence, our teams demonstrated the values that define Accord's service culture.
This achievement stands as a testament to what can be accomplished when individuals work together toward a common goal. As we celebrate this milestone, we also look forward to supporting more successful store openings and creating even greater opportunities for growth, partnership, and service excellence across the country.
02 Pharmacy Product Sampling: Creating Meaningful Customer Connections
As part of the successful store openings, our Merchandising Team conducted an interactive pharmacy product sampling activity, giving customers the opportunity to experience STADA's trusted healthcare products firsthand.
More than simply introducing our product portfolio, the initiative fostered meaningful customer engagement by providing valuable health information, personalized product recommendations, and hands-on product experiences. Customers were able to discover the benefits of well-known STADA brands such as Fern-C, Oilatum, Nizoral, and other quality healthcare products, helping build greater awareness, trust, and confidence in the brand.
03 Driving Merchandising Excellence Through Customer Engagement
The pharmacy sampling activity served as more than a promotional campaign — it was a strategic merchandising initiative designed to enhance the overall shopping experience while supporting business growth and brand visibility. Through this initiative, our team successfully:
Key Achievements
- Increased customer engagement through informative and interactive product demonstrations
- Encouraged product trials, leading to higher customer confidence and stronger purchase intent
- Enhanced product visibility with effective merchandising displays and strategic in-store execution
- Created opportunities for cross-selling and complementary product recommendations
- Reinforced STADA's commitment to promoting health, wellness, and customer care through personalized interactions
By delivering informative and memorable in-store experiences, our Merchandising Team continues to strengthen customer loyalty, elevate brand presence, and contribute to the success of our retail partners. These initiatives reflect our ongoing commitment to merchandising excellence and our mission to bring quality healthcare products closer to every Filipino consumer.
🏆 Celebrating the Team Behind the Success
We extend our sincere appreciation to Ms. Amor Umipig, STADA Trade Marketing Manager, for her invaluable leadership, guidance, and continued partnership. Our heartfelt gratitude also goes to the Nationwide Merchandising Operations Team, led by Ms. Chandy Bona, together with our committed Area Supervisors, Drugstore Specialists, and field personnel, whose professionalism, passion, and attention to detail brought every activation to life.
04 Merchandising Matters: Pharma Account Activities
Building stronger partnerships, delivering meaningful customer experiences, and driving merchandising excellence — one successful activation at a time.
05 Collaboration That Drives Results
Our participation in the Rose Pharmacy Health and Wellness Festival at Robinsons Galleria Cebu and the Rose Pharmacy Store Sales Assistant (SSA) Assembly 2026 held at Fan's Hotel, Palo, Leyte, marked another significant milestone in strengthening our partnership with key pharmaceutical stakeholders while advancing our shared commitment to customer engagement and business growth.
These events provided valuable opportunities to collaborate with our pharmaceutical partners, retail teams, and merchandising professionals, fostering stronger relationships and aligning strategic initiatives that support both brand visibility and business performance.
Through meticulous planning, seamless execution, and the collective efforts of our operations and merchandising teams, each activation demonstrated the impact of strong collaboration in delivering successful merchandising programs.
These successful initiatives reaffirm our commitment to operational excellence, collaborative partnerships, and innovative merchandising strategies that continue to elevate the customer experience across the Visayas and Mindanao regions.
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-->06 Product Sampling Activity: Bringing Trusted Healthcare Products Closer
A key highlight of both the Rose Pharmacy Health and Wellness Festival and the Rose Pharmacy SSA Assembly 2026 was the interactive product sampling activity, which provided customers and Store Sales Assistants with the opportunity to experience selected Fern-C Health and Beauty products firsthand.
Throughout the activations, our merchandising team engaged participants by sharing product knowledge, demonstrating key product benefits, and offering practical recommendations tailored to customers' health and wellness needs. The initiative also equipped Store Sales Assistants with a deeper understanding of the products, enabling them to confidently educate customers and provide informed product recommendations in their respective stores.
More than a product demonstration, the sampling activity strengthened customer trust, increased product awareness, and created meaningful interactions that reinforced the value and quality of the Fern-C Health and Beauty product line. The enthusiastic response from both customers and store personnel contributed to stronger brand recognition, increased customer engagement, and an enhanced in-store shopping experience.
07 Enhancing Merchandising Excellence Through Strategic In-Store Displays
Another significant achievement was the successful acquisition of Free-of-Charge (FOC) merchandising displays across several participating Rose Pharmacy branches. These display units enhanced the overall in-store presentation by providing attractive, organized, and high-visibility product placements.
Benefits of FOC Display Installations
- Enhance product visibility and improve category presentation within the pharmacy
- Strengthen Fern-C's brand presence through consistent and eye-catching in-store execution
- Encourage impulse purchases through strategic product placement in high-traffic areas
- Support promotional campaigns, seasonal activations, and new product launches
- Create a more organized and engaging shopping environment while improving merchandising efficiency
These accomplishments demonstrate the value of strong collaboration between our merchandising team, retail partners, and suppliers. By combining strategic partnerships with effective merchandising execution, we continue to create impactful retail experiences that benefit our clients, support our retail partners, and deliver greater value to customers throughout the Visayas and Mindanao regions.
08 Rose Pharmacy SSA Assembly 2026: Empowering Teams, Elevating Excellence
Strengthening partnerships, empowering frontline teams, and delivering exceptional customer experiences through knowledge, innovation, and operational excellence.
09 A Winning Partnership Built on Learning, Innovation, and Collaboration
The Rose Pharmacy SSA Assembly 2026 served as a dynamic platform for learning, collaboration, and merchandising excellence. More than an annual gathering, the event reinforced our shared commitment to delivering exceptional customer experiences while strengthening our long-standing partnership with Rose Pharmacy and our valued pharmaceutical partners.
Bringing together Store Sales Assistants, merchandising professionals, and supplier representatives, the assembly fostered an environment where best practices, product knowledge, and innovative merchandising strategies were exchanged. It also celebrated the dedication and professionalism of the teams whose daily efforts continue to drive operational excellence and business success.
Through collaboration, continuous learning, and a shared customer-first mindset, the event highlighted the strength of our partnership and our commitment to raising merchandising standards across all pharmacy locations.
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-->10 Product Knowledge That Builds Customer Confidence
A key highlight of the assembly was the Product Knowledge Training featuring Livity Prime – Adult Nutritional Supplement Powder Drink. The session provided participants with comprehensive insights into the product's nutritional benefits, key features, and value proposition.
What Product Knowledge Enables SSAs To Do
- Provide accurate and informative product recommendations
- Address customer inquiries with greater confidence and credibility
- Promote healthier lifestyle choices through informed consultations
- Enhance customer satisfaction by delivering personalized product guidance
Investing in continuous learning empowers our frontline teams to become trusted product advocates, ensuring that every customer interaction delivers value while reinforcing confidence in both the product and the Rose Pharmacy shopping experience.
11 Award-Winning Booth Excellence
One of the most memorable achievements during the assembly was being recognized with the Best Booth Award — a testament to the team's creativity, innovation, meticulous planning, and outstanding execution.
Designed to be both informative and engaging, the award-winning booth successfully showcased the benefits of Livity Prime through attractive visual merchandising, interactive customer engagement, and clear product communication.
More than a recognition of visual presentation, the award symbolizes the passion, collaboration, and dedication demonstrated by every team member. It stands as a reminder that exceptional results are achieved when individuals work together with a common purpose and unwavering commitment to quality.
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-->12 Strengthening Merchandising Through Enhanced In-Store Displays
Following the successful assembly, our merchandising initiatives continued across participating Rose Pharmacy branches through display enhancements and merchandising optimization activities. Working closely with our pharmaceutical partners, the team refreshed display standards, optimized product placement, and increased the visibility of Livity Prime, ensuring stronger brand presence and improved customer accessibility.
Display Enhancement Benefits
- Increasing product visibility and strengthening overall brand presence
- Creating attractive, organized, and shopper-friendly product displays
- Encouraging customer engagement through effective visual merchandising
- Supporting promotional campaigns, seasonal programs, and new product launches
- Maintaining consistent merchandising standards across all participating pharmacy branches
- Enhancing the overall shopping experience through well-executed in-store presentation
Special Recognition
Special recognition goes to Mr. Vic Illescas, STADA's Brand Manager for Fern-C, and the entire Merchandising Team for their commitment to excellence and shared vision of delivering outstanding customer experiences. Together, we transformed ideas into meaningful results that strengthened our partnerships, enhanced store presentation, and supported our merchandising goals.
The success of the Rose Pharmacy Health and Wellness Festival and SSA Assembly 2026 reaffirms that meaningful partnerships, continuous learning, strategic merchandising, and exceptional teamwork are the driving forces behind sustained business success.
Together, we will continue to transform partnerships into meaningful results, elevate merchandising into memorable customer experiences, and convert opportunities into sustainable growth and long-term success — one display, one customer interaction, and one successful partnership at a time.